Promotion of the endurance drink
Ways of promoting our sports energy drink “endurance drink” are by a vast variety of marketing strategies. Direct mail or leaflet drops though this only has a 2-3% positive response so if the business drops around 100 leaflets promoting our energy drink only around 25 people are going to be interested the other 975 people will simply just throw it out.
More ways of promoting the energy drink are by exhibitions most products have two exhibitions in the year. These usually expensive because, the exhibitions usually cost a lot because of free samples and other free promotional products. Some ways of promoting the energy drink at an exhibition are, having an exhibition at a soccer gala day or a big sporting event, If a kid comes up and samples the sports drink and then like it, the kid will immediately go and harass their parents to buy more of the drink.
Public relations prove to be very good for your product for example charity donations and other news worthy events can usually produce high levels of sales with minimal outlay.
Door to door Telesales and Door to Door sales give you more control over your market than other methods of promotion. A team of sales people can attack a certain area of houses selling our sports drink.
Another great way of promoting our product would be by having a TV or radio add campaign where a catchy jingle could be used and people would remember the name of our product. On our add campaign we can also have quotes about how our energy drink will provide 20% more energy boost then any other competitor on the market.
If we follow these guideline our energy drink should be great and we should be making some nice profits in the future.
When you are selling stuff online you need to be smart about it, first you need to research on websites what is a popular item that is selling. Then you need to make sure you take some good quality photos from all directions to make sure potential buyers.
When you are writing your advert for your new listing it is important to be detailed but do not write a massive essay about your item. It is important to offer pick up on the item if potential buyers want to pick it up.
In regards to payment methods for the item some methods which are advisable for payment are 1. for smaller items I would say to use PayPal as it is easy to use, yet I would not recommend paypal for larger items.
2. For larger items I would advise for people to use Escrow or Bank Check on pick up as these methods are far more safer.
If you have any other advice for selling online please leave a comment below –
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